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How vital is to discover the best domain name?

One of the most vital requirements for building a successful web presence is the domain. It is what visitors will perceive first when they discover your website and what they will link you with. The domain name should be easy to remember, but should also be something that tells your web page's visitors what the web site is about.

Generic Top-Level Domains (gTLDs)

A domain as a rule has 2 components - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are several sets of Top-Level Domains that you should contemplate before you select the domain name you wish. Your selection should depend on the goal of your web page and on its target viewers. Let's have a look at the gTLDs, or generic Top-Level Domain Names - these are the most common Top-Level Domain Names aimed to denote a given function - .com (commercial establishments), .net (network infrastructures), .biz (firms), .info (informative web sites), .org (non-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific), .name (individuals or relatives), .pro (specific professions), and so on. As you can see, these Top-Level Domain Names cover most spheres of life, so you should opt for the one that would designate the objective of your web page best. There is no limitation as to who can register such Top-Level Domains, but some of them contain additional procedures to prove that you qualify to own such a TLD (.mobi and .pro, for instance).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific Top-Level Domains. Each country has its own ccTLD. Registering such a Top-Level Domain is good if your target group of site visitors is from a particular country. Many folks would rather purchase commodities or services from a local website, and if your target is Canada, for example, picking a .ca domain name could increase the visits to your web site.

URL Redirects

You can register a number of TLDs, which can send your web site's visitors to a particular web page such as domain.com, for example. This would raise the traffic and reduce the risk of someone stealing your website visitors by registering the same Second-Level Domain Name with another TLD - if you are not utilizing a trademark.

Name Servers (NSs)

Each and every domain name has domain records. The name server records (NS records, aka DNS records) disclose where the domain name is hosted, i.e. they point to the hosting company whose name servers (NSs, a.k.a. DNSs) it is using now. You can switch the name servers of your domain at any moment. You can have your domain name registered with one firm and get the web hosting service itself from another. In this way, if you register your domain name and stumble upon decent website hosting services someplace else at a later time, you can point your domain name to the current company's name servers at once.

Domain Name Server Records (NS Records)

In general, as long as your domain name utilizes a certain set of name servers, all its domain name server records will lead to the same hosting company. Some website hosting distributors, though, allow you to edit certain domain name records, including the A records and the MX records of your domain. The A record is an IP address, which shows on which web hosting server your website is located, while the MX records specify which hosting server handles the e-mail addresses related to your domain name. For instance, if you engage a new web page designer and he creates an .ASP website that will be situated on his own Windows web server, you may wish to alter only the IP address (the A record) but not the MX records of your domain. Hence, www.domain.com will direct to the Windows hosting server, but your e-mail accounts or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux web site hosting account. The .ASP environment is developed by Microsoft and requests a Windows hosting server, even though a Linux hosting server would be way more secure.

Inexpensive Domain Names Distributed by 'Easy Star Hosting'

Just a few web hosting distributors allow you to edit specific NS records and quite often this an additional paid service. With Easy Star Hosting , you get a vast assortment of Top-Level Domains to pick from and you can modify all records or redirect the domain names through a forwarding tool at no added charge. Therefore, 'Easy Star Hosting' would be your best pick when it comes to handling your domain name and to creating a successful presence on the Internet.